The voting for the 2022 People’s Choice Award will take place at the Pentawards Festival on 22-23 September, join us and don’t miss the chance to have your say!

In addition to the Gold, Silver, and Bronze winners, every year, Pentawards awards special prizes for people who have made remarkable achievements, among these our People’s Choice Award, giving our audience the chance to vote for a winning entry.

Join us at the Festival and cast your vote in the Flight Gallery, where you’ll be able to see and find out more about the shortlisted packs on display. The winner will be revealed during the Pentawards Gala Ceremony on the night of September 23.

Let’s take a look back at the 2021 People’s Choice Award winner…

Iliada Olive Snacks by Mousegraphics

Mousegraphics’ work on Iliada's Olive Snacks innovatively put the snack in a game of tic-tac-toe, where sleek, globular olives make the winning alignments. By strategically combining the hand drawings of the otherwise known “noughts and crosses” game with the photos of the olives, the label works well to make consumers take that second glance when passing it on the grocery store shelves.

The information provided, as well as how it is formatted, is clear and concise and does not distract from the images depicted. This serves to incite a sense of lightness, which aligns with how you feel when you snack on the bag's contents.

With the aim of retaining the freshness of the olives, Mousegraphics also chose a functional design with a smart resealable zipper.

Creating a curious and creatively formatted branding, Mousegraphics successfully combined photography and hand drawing to deliver a clearly memorable packaging surface.

The voting for the 2022 People’s Choice Award will take place in the main networking space at the Pentawards Festival, book your spot and make sure you have your say.