JDO delivers a striking and vibrant visual identity in support of the LGBTQ+ community co-created by Olly Alexander, multi-talented musician, actor, & activist

To end 2023, Absolut Vodka collaborates with musician, actor, and LGBTQ+ activist, Olly Alexander, and is brought to life by the independent design agency, JDO. This limited edition is crafted with the belief that life is more exhilarating when diverse elements come together – Absolut's philosophy of being a global force for positive change.

JDO played a vital role in this creative endeavour, translating Olly Alexander's unique vision into a stunning design. The sleek lines introduced to the iconic Absolut bottle's aesthetics signal its exceptional nature. The front and back labels of the bottle interact to create a visually captivating stained-glass effect, enhancing depth, drama, and engagement. Inspired by the idea that each individual is unique but not alone, Olly's artwork, a crescent-shaped mosaic pattern, is intricately woven into the bottle's design.

The medallion at the bottle's centre serves as a focal point, highlighting the importance of unity and emphasizing Absolut's global message of being ‘Born to Mix’. The mosaic pattern symbolises unity and diversity, conveying that each piece, no matter how unique, fits together to create something beautiful – a metaphor mirrored in society by Absolut's "Born To Mix" message. Absolut Mosaik, with its vibrant and colourful design, stands to celebrate the power of diversity and the beauty that emerges when embracing differences.

For more information on JDO’s design, visit their website or follow them on Instagram.

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