In light of Breast Cancer Awareness Month, ASDA launched one of the largest campaigns in collaboration with top brands to support the cause and make a difference

Set to raise funds for charity partners to support breast cancer treatment, education, and support, brands like Coca-Cola’s Diet Coke have changed their packaging to pink, along with other brands like Heinz Baked Beans and the Warburtons Toastie Loaf. Found exclusively in ASDA, the packaging is pastel pink with a vibrant standout element and a dedicated amount donated to charity.

Diet Coke

Over the years, Coca-Cola has collaborated with ASDA in their efforts to spread awareness of breast cancer every year. Coca-Cola changed its packaging to pink to increase awareness, with £1 from every purchase being donated to charity partners.

Heinz Baked Beans

Every 10 minutes in the UK, a woman is diagnosed with breast cancer. With this as the driving force, Heinz is supporting ASDA Tickled Pink charities, Breast Cancer Now and CoppaFeel!, by donating all of the profit from the sales of Limited Edition Tickled Pink Beans cans, Limited Edition Tickled Pink Hoodies, and Limited Edition Tickled Pink T-shirts to the charities.

Warburtons Toastie Loaf

The iconic Warburtons Toastie Loaf turns pink in support of breast cancer awareness and their efforts to make a difference. With every purchase of the Tickled Pink Toastie, 10p will be donated to charity partners towards a worthy cause.

Find out more about ASDA's initiative here.

Want to receive more monthly packaging inspiration? Sign up for our newsletter!