Mostafa Vafaei delivers an AI-powered visual illustration crafted to captivate a younger audience for Bakhshi Sunflower Seeds

Mostafa Vafaei, brand and design strategist crafts an anthropomorphic visual identity for Bakhshi Sunflower Seeds, embracing the client's design brief. The product showcased an array of flavours and packaging options, with a primary focus on appealing to a younger audience. This insight prompted a strategic choice to create distinct characters tailored to various taste preferences.

Acknowledging the allure of anthropomorphic visuals the packaging design showcased birds adorned in human-like attire. To amplify the scope of their design efforts, the designer harnessed the capabilities of artificial intelligence to optimize creative outcomes.

With AI put to use, it resulted in an elevated quality of character representations. The collaboration with technology delivered a visual result that resonated more effectively with the intended audience. Additionally, the strategic application of vibrant hues with bold shades of green, orange, and blue – strategically contrasted against a black backdrop, enhancing the overall visual appeal.

Distributed throughout the Middle East and Iranian markets, the packaging designed for Bakhshi Sunflower Seeds stands as a testament to their dedication to pioneering design practices. Through AI-powered ingenuity, Mostafa Vafaei was able to transform traditional packaging into an immersive packaging experience, capturing the intrinsic essence of the product and forging a deeper connection with consumers.

For more information on Mostafa Vafaei’s design here or follow on Instagram.

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