big fish delivers an eco-conscious visual identity and materiality for Bambino Mio Diapers’ rebrand with a strong commitment to sustainability

Bambino Mio, a prominent name in the diaper industry, embarked on a journey to align its visual identity with its core values of sustainability and eco-consciousness. With an ever-increasing demand for sustainable products, the brand recognized the need for a packaging redesign that not only captured the essence of its mission but also resonated with environmentally-conscious consumers.

big fish design agency, known for its innovative and boundary-pushing design concepts perfected Bambino Mio's vision. With a reputation for creating designs that seamlessly blend aesthetics with functionality, big fish reimagined Bambino Mio's diaper packaging.

The collaboration began with an analysis of the brand’s ethos, values, and target audience to deliver a visual identity that not only communicated the brand's commitment to sustainability but also crafted for a shelf stand out.

Drawing inspiration from nature's colour palette, embracing earthy tones that evoke a sense of harmony and environmental consciousness incorporating lush forests, serene landscapes, and playful animals to establish an emotional connection with consumers who prioritize eco-friendly choices. Exploring innovative materials and printing techniques that reduced the environmental footprint of the packaging aligned perfectly with Bambino Mio's mission and positioned the brand as a true advocate for positive change.

For more information on big fish’s design, visit their website or follow them on Instagram.

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