Following their Conscious Design™ process, Butterfly Cannon launches a new positive impact brand where wasteful turns into usable and beautiful.

Papil is a premium wellness aperitif – alcohol-free and created from an uplifting blend of natural adaptogens and nootropics to enhance a positive mood at the start of the evening. Concentrated for easy mixing and spritzing, it features a reusable design made from 100% recycled wild glass and waste by-products.

The concept was created as part of Make a Mark, a design innovation project developed by Estal glass, Avery Dennison labels and Leonard Kurz foils, where a selection of globally renowned agencies were invited to create concepts around sustainability, luxury and innovation.

To maximise the positive impact of Papil from a sustainability perspective, Butterfly Cannon followed their Conscious Design™ process , created to help navigate the minefield of the ecological design landscape whilst delivering distinctive brand experiences.

The bottle is formed from Estal Wild Glass, made of 100% recycled post-consumer waste glass, while the bespoke Labrenta Sughera cap is moulded from 100% recycled cork dust taken out of the waste stream. The label uses an Avery Dennison: Fasson MarbleBase stock, made up of 80% Calcium Carbonate. Strong and durable, it was specifically designed for the bottle to be washed and reused.

The Papil wordmark has a natural fluidity with sweeping strokes reminiscent of a butterfly’s wing, and the Wild Glass used in the bottle has natural imperfections and a bluey-green hue that subtly shifts with each batch made.

Consumers can also scan the QR code integrated into the design of the cap to discover practical information such as ingredient provenance and the life cycle of the bottle or mood-elevating augmented reality experiences.

For more information about Butterfly Cannon’s design visit their website or follow them on Instagram .

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