Everland creates a packaging design to celebrate Carlberg’s 175 years of brewing

To mark the 175th anniversary, Carlsberg launches a limited edition series of beers to celebrate their achievement in collaboration with Scandinavian brand agency Everland to deliver a visual identity fitting to their achievement.

Carlsberg

To honour the heritage and the longstanding success of the brand, Carlberg launches limited-edition beers of three variants - yuzu, grape, and rose water, with a packaging design that communicates craftsmanship, knowledge, and passion in the product and visual language.

Everland

To truly represent Carlberg’s achievement in its packaging design, Everland visited the brand’s Research Laboratory. The visual identity of the pack draws inspiration from the experimental procedure reflecting the note-taking process in the label design, a system that is followed within the labs, simultaneously drawing elements from the founder and his spirit of craftsmanship.

Everland assembled a label design that narrated a story dating back to nearly two centuries of commitment and curiosity to brewing beer.

For more information on Everland’s design, visit their website or follow them on Instagram.

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