Premier Innovations Group reveals the sophisticated new rebrand and packaging design for their flagship Clique Vodka.

For the launch of Latvian brand Clique Vodka throughout the United States as well as online, Premier Innovations Group reinvents the packaging for their luxury vodka produced in the Baltic region of North-eastern Europe. The redesign includes a new logo, new custom glass vessel and label that takes from traditional design cues to elevate the brand and deliver a more sophisticated aesthetic.

The tall, slender shape of the new bottle mimics the column stills used in the distillery where the product is made. The bottle is closed with a unique glass cork adorned with embossed detailing and complete with hand-tied ribbon that resembles an old-fashioned apothecary style. A textured paper stock label evokes a sense of vintage, conveying the product’s handmade craftsmanship.

Premier Innovation Group sets out to communicate the production standards of distillation, premium authentic ingredients and the highest level of Russian equipment used to make the vodka with this high-impact design.

“ Clique now has a seriousness and sophistication that defines the way I personally want to drink vodka. Our vodka is extraordinary, and the bottle had to match. I wanted to create something true to our experience. This brand reflects the way I see vodka; the way I see our company and our capabilities. ” – Frank Bachurski (VP of Premier Innovations Group / Head Designer)

For more information about Premier Innovation Group’s design visit their website or follow them on Instagram .

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