Eco-Luxury Reimagined: Pentawards 2023 Gold Winner - Sustainable Design - Beverages

In an era where sustainability becomes synonymous with luxury, Dom Ruinart has embarked on a transformative journey for its 2010 vintage, underlining its commitment to environmental stewardship without compromising its esteemed luxurious appeal. This ambitious undertaking was in collaboration with Maison Sagan, a Paris and Miami-based creative agency renowned for its innovative approach to branding. Led by visionaries François Salanon and Jean-Daniel Galisson, Maison Sagan has been instrumental in redefining luxury branding for a variety of clients, emphasizing eco-consciousness and sophisticated storytelling.

The redesign of the Dom Ruinart 2010 bottle encapsulates a profound respect for Maison Ruinart's heritage and its forward-looking sustainability engagements. The initiative was grounded in the principle of "less matter, more precision," leading to significant reductions in materials used—less ink, less paper, and a streamlined use of materials. The label was meticulously redesigned to be smaller, requiring less ink and eliminating the need for varnish, while the embossed detailing pays homage to the Crayères, Ruinart's iconic chalk cellars, adding a layer of narrative depth to the packaging.

The innovation extends to the packaging, leveraging Maison Ruinart's second-skin fiber sleeve technology, further aligning with the maison's eco-friendly ethos. The groundbreaking Chalk Wrap concept, a protective casing made from cellulose fibers mimicking a chalk fragment, not only emphasizes the bond between the champagne and its terroir but also stands as a hallmark of sustainable luxury. This packaging, adorned with minimal markings and a gold foil, is fully recyclable, showcasing a commitment to luxury that does not compromise environmental responsibilities.

The collaboration with James Cropper on the second-skin sleeve highlights the pursuit of optimization in packaging design—reducing the overall amount of fibers used while maintaining protection and elegance. The design process meticulously balanced the use of textures and materials to craft a narrative that is both sophisticated and eco-conscious.

Completing the package is an ingeniously designed tag that adds to the luxurious feel without the use of glue, relying instead on simple pressure from the pack to secure it. This thoughtful approach not only enhances the aesthetic appeal but also speaks to the flexibility and innovation at the heart of Dom Ruinart's packaging redesign.

Maison Sagan's work on the Dom Ruinart 2010 vintage is a testament to the power of creative collaboration in pushing the boundaries of luxury branding towards sustainability. Through precision, innovation, and a deep respect for heritage and environment, Dom Ruinart and Maison Sagan have crafted a narrative that is both luxurious and responsible!

For more information on Maison Sagan, check out their website and Instagram.