Known for its bold flavour and striking blue bottle, breaking into the highly competitive U.S. market required a campaign as distinctive as Gunpowder Irish Gin itself. Enter ‘A Curious Irish Adventure’ - a campaign that brings to life the spirit of exploration that defines both the brand and its founder, P.G. Rigney.

The brand commissioned creative studio Butterfly Cannon to craft its first major advertising push to craft a 360° campaign that leverages the gin’s far-flung unique botanicals, Irish heritage and ‘Gunpowder Spritz’.

Inspired by the fearless curiosity and global presence of the Irish, ‘A Curious Irish Adventure’ marries the rich heritage and extraordinary botanicals that make Gunpowder Gin so desirable, to a discerning US audience, who are looking to live and drink more adventurously.

Sam Pittman, Associate Creative Director at Butterfly Cannon: "This campaign isn’t just about selling gin—it’s about selling a story. Gunpowder Gin isn’t ordinary, and neither is the journey behind it. We showcase the relentless pursuit of rare botanicals, from China to Drumshanbo, Ireland and everywhere in between, with a striking visual identity built around its signature Gunpowder blue - bold, ownable, and premium.”

A dynamic journey-line motif brings the adventure to life, symbolising the founder’s quest for unique and extraordinary botanicals, like orris root and meadowsweet and, of course, the gin’s namesake gunpowder tea from Zhejiang. While stunning product photography from Rob Lawson captures the gin’s crisp, refreshing taste. And the copy? Witty, playful, and unmistakably Irish - brand-building with a touch of Irish charm.

“A Curious Irish Adventure” is now live. Learn more about Gunpowder Irish Gin and where to buy it here , and explore Butterfly Cannon & their campaign work here.