East Point Coffee designed by Brett Lair
Brett Lair develops an East Coast-inspired visual identity for East Coast Coffee cold brew.
Brett Lair develops an East Coast-inspired visual identity for East Coast Coffee cold brew.
East Point Coffee
East Point Coffee showcases a visual identity that displays design elements illustrating the brand name in strategy and packaging design. Drawing from the Canadian East Coast notion, the creative concept and the visual language for East Point Coffee were born.
Brett Lair
Design Agency, Brett Lair created a brand name, identity, and packaging design for East Point Coffee with the tagline ‘ NO FOG, NO CRASH, JUST COAST’. The logo remains the focal point of the product in a distinctive iconography with ‘East Point’ displayed in a bold font and ‘Coffee’ in a more minimalistic san serif typeface.
Wavy patterns encircle the cold brew, illustrating waves, creating a division between the logo and product description, with the three variants differentiated with a distinct colour palette. The tagline is proudly displayed on the brim of the East Coast-inspired can while a display of an opaque anchor at the bottom of the can.
For more information on Brett Lair’s design, visit their website or follow them on Instagram.