Regular Practice delivers a minimalistic visual identity and 100% organic and compostable packaging for the luxury perfume brand, EAUSO VERT

EAUSO VERT (pronounced oh-so vair) crafts the newest luxury fragrance with 100% organic and biodegradable packaging. Founded by Faye Harris and Tanya Gonzalez, two sustainability-minded businesswomen with extensive experience in the field craft a collection of five distinct smells, such as Purple Noon, Vanilla Embers, Sintra, Joga, and Boozy Patchouli, which is clean, sophisticated, and genderless.

After working in beauty marketing for over ten years, the founders connected over their love for the simple pleasures and beautiful complexities of life: culture, connection, and the subtle art of doing more with less, which inspired the newest leader in guilt-free luxury fragrance, EAUSO VERT.

Driven to deliver packaging that is sustainable, the brand tasked Regular Practice to deliver a smart biodegradable wooden closure with a unique patented cork inner system that does not require glue or plastic while maintaining clear and concise overall packaging.

Design agency Regular Practice draws inspiration from the brand’s ethos, which stands for subtlety, sophistication, and sustainability. The visual identity and packaging design for EAUSO VERT, a conscious luxury brand, are reimagined to celebrate luxury while remaining eco-conscious.

The outer packaging uses recycled shoeboxes as its preferred paper source, and a custom headline typeface evokes old craftsmanship. Switching the brand's attention to detailing, the design agency possesses minor components to create a deliberate impression.

For more information on Regular Practice’s design, visit their website or follow them on Instagram.

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