Fit Being design by ADN Studio

Fit Being design by ADN Studio

features
design agency health & beauty packaging design news & trends

ADN Studio creates a contemporary visual identity with minimalism and accessibility as the key features for Fit Being’s packaging design.

ADN Studio creates a contemporary visual identity with minimalism and accessibility as the key features for Fit Being’s packaging design.

Fit Being

Fit Being, a whey protein powder company, hires ADN Studio, to create an approachable brand image with subtle tones. The packaging design features a modern aesthetic with a visual identity that delivers a spectacular shelf standout, with a vibrant colour palette, and typography embellished with a playful logo.


ADN Studio

To convey the philosophy of the brand, ADN Studio delivers a visual identity that goes against the standard industry practices, replacing bold and loud elements with subtle, minimalistic graphics with kerned typography. They create a packaging design that displays simplicity yet delivers stylistic visuals that highlight the core elements of the brand - a well-formulated whey protein powder.


The packaging is adorned with a natural yet playful colour palette, depicting the flavours such as strawberry, banana, peanuts, vanilla, and salted caramel. The overall visual identity boasts freshness and approachability while promoting a healthy lifestyle.



For more information on ADN Studio’s design, visit their website or follow them on Instagram.

Do you have a new packaging you would like to share? Get in touch with us here.