Intertype Studio crafts a limited-edition bottle for Grey Goose Vodka with a visual identity that showcases the spectacular light show of the aurora borealis

Grey Goose, a well-known name in its category, launches a limited-edition bottle crafted specifically for bars and nightclubs. Intertype Studio created a magnificent limited-edition bottle that captures the essence of nature's most amazing light show, the aurora borealis, inspired by the epic voyage of geese flying through France, symbolising the vodka's superior quality and natural origins.

The illustration on this limited edition bottle communicates the narrative of the geese migrating across France from North to South through the northern lights, emphasising the alcohol's natural origin. The design studio adopts a creative approach that speaks of the product's roots in nature through the label design. The reverse-applied holographic foil on the rear label causes the base to illuminate the night sky in a continually changing spectrum of colour as viewers pass the bottle in the bar. This '3D' holographic foil refracts through the transparent liquid to produce a 3D image of the Northern Lights floating inside the bottle.

When lighted by a light puck in the base, the bottle's holographic foil gives a magnificent 3D impression of the northern lights. The light puck may also coordinate with the background music, providing clients with a dynamic and immersive experience. The bottle design is a fantastic example of combining narrative, creativity, and technology to produce a unique and original product that stands out in the on-trade market.

The Grey Goose Vive La Nuit is a combination of an interesting narrative delivered in the highest creative sense using technology for an immersive experience.

For more information on Intertype Studio’s design, visit their website or follow them on Instagram.

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