PaperFoam® delivers sustainable packaging design with plastic-free packaging solutions from starch, fibre, and proprietary premixes for Half Magic

Half Magic, a beauty brand creating products for a wide range of audiences chooses sustainable packaging that delivers efficiency, intelligence, and creativity. Half Magic tasks PaperForm to deliver a packaging solution with a vibrant colour display of elegant, ultra-lightweight, and eco-conscious outer packaging.

With sustainability at the core of the brand, PaperFoam® contributes to raising awareness of innovative approaches to promote corporate sustainability in the beauty category. The packs are easy to open, making them accessible to everyone. Stating that beauty does not have to come at the expense of the environment, PaperForm provides solutions to make packaging in any colour to complement and boost brand identification.

Half Magic works to eliminate beauty waste and promote circularity in the beauty sector by using makeup containers that are 100% recyclable. With the brand’s commitment to sustainability, they work to conserve the world for future generations by offering cruelty-free cosmetic products.

Once users are done using Half Magic’s products, the label can be peeled off the PaperFoam® compact and other elements and recycled, or just thrown in a home compost bin. This is an example of the Pentawards Festival 2023 theme, "Design with Purpose."

For more information on PaperFoam’s design, visit their website or follow them on Instagram.

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