Heinz joins forces with Lick for another unique collaboration to deliver a ketchup-inspired paint

Heinz, a well-known brand ketchup brand and a staple in household cupboards, collaborates with Lick, a designer wallpaper and paint brand come together to deliver RED HTK 57. Lick aptly captivates the vibrant red hues of ketchup in its latest collection. Drawing from the natural vibrancy of tomatoes, ‘RED HTK 57’ blends shades of red with hints of yellow and a touch of black pigment to recreate the beloved ketchup colour.

The packaging pays homage to Heinz. It features familiar elements like the keystone and a blend of dark red and white, reminiscent of their ketchup bottles. As an indication of this unique collaboration, Lick’s wordmark adorns the front of the pack blending in neatly with the Heinz signature visual identity. With a witty narrative, the collaboration indicates ketchup lovers can now take their love for their favourite condiment to a whole new level - their walls and ceiling.

For the true ketchup lovers out there, a limited batch of 570 "RED HTK 57" cans is making a splash exclusively on Lick's website. With this delicious collaboration, ketchup lovers can now savour the essence of their favourite condiment in a whole new way – on their walls and ceilings, adding a zesty touch of ketchup-inspired creativity to their abode.

For more information on Lick’s design, visit their website or follow them on Instagram.

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