ZAK Design Studio crafts a vibrant splash of colour with a minimalistic visual identity for KOKOMO’s range of products

ZAK Design Studio delivers a vibrant minimalist packaging design for KOKOM. The team focused on bowl-shaped windows and maintained consistency across the product line. The brand's logo cleverly incorporates elements like the sun and bowls, reflecting KOKOMO’s joyful ethos.

Each product's colour palette is inspired by its flavours resulting in a visually appealing rainbow with natural undertones. From fresh plant-based bowls to flavorful burgers and snacks, KOKOMO offers nourishing food for a year-round summer mindset. ZAK played a key role in shaping KOKOMO's identity, from packaging and website design to store signage, contributing to its iconic status in Vancouver's plant-based community.

KOKOMO's ethos revolves around the belief that summer should be embraced every day. The design team collaborated closely with KOKOMO to establish a comprehensive brand identity. The custom die-cut in the packaging showcases the brand's logo and emphasizes the bowl-shaped window, contributing to the iconic status KOKOMO enjoys within Vancouver's plant-based and vegan communities.

At the heart of KOKOMO's brand identity lies its distinctive logo, symbolizing the sun, bowls, and the joy associated with them. This logo is strategically integrated into the packaging, offering a unique window that provides a glimpse of the product inside. The custom die-cut not only emphasises the brand's logo but also reinforces the bowl shape, making it a standout feature.

Find out more about ZAK Design Studio here, and follow them on Instagram.

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