The Mexican based designer takes inspiration from Pantone charts for this minimalist soap packaging. Independent designer Matias Funes takes a minimal approach for the Labone soaps packaging design.

Taking advantage of the rich, natural colours of the 100% organic handmade soaps, Funes creates something reminiscent of the Pantone colour charts by arranging the soaps into shade gradients.

White labels wrap around the bottom of the soaps, exposing their natural colour, and features the same Helvetica Neue font cleanly expressing the brand name and soap scent. The colourful collections are made up of three categories: “Herbal Collection”, the invigorating “Earth Collection” and the colourful “Fruit Collection”, each containing five soap scents.

The soaps are arranged into boxes where the colours are continued down the side, and complete with a lid adorned with the colours blended together. The overall design delivers a sensory experience, from their distinct scents to the satisfying way the gradients are arranged.

For more information about Matias Funes’ design visit their website or follow them on Instagram.

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