heywell and Foxtrot collaborates to deliver a nostalgic and uplifting packaging design for Limited-Edition Cherry Limeade reimagining bold lines and sticker mania visuals

A contemporary version of a convenience shop and a contemporary functional beverage team up to deliver an energised and mood-supporting drink. heywell and Foxtrot come together to deliver summery drinks where cherry meets lime and sweet meets sour, resulting in sparkling water infused with herbs, adaptogens, and antioxidants to help lift spirits and improve energy.

Celebrating the partnership of heywell and Foxtrot, in-house designers Ashley Selman and Britt Dougherty from heywell, and Rob Schellenberg and Kristen Pospychala from Foxtrot developed a unique visual identity for the 2023 summer limited edition pack.

Cherry Limeade was created with contemporary inspiration from the reminiscence of one’s younger years and the sensory experience of sipping an icy-cold Cherry Limeade in the summer. Drawing design elements from both brands, it displays clear, bold fonts against a bright red palette, with Foxtrot's elements of stickers across the pack.

Understanding the post-pandemic world, the brand adds a drink that adds joy and boosts moods and vitality, with a visual identity that is welcoming, sociable, and positive, fitting the title ‘Design with Purpose’, the Pentawards Festival 2023’s theme.

For more information on heywell + Foxtrot Cherry Limeade’s design, visit their website or follow them on Instagram.

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