Mexico City-based design studio The Branding People deliver an energetic and colourful visual identity to reflect the coffee brand’s fresh attitude and big heart.

Máquina Coffee Roasters believe that anyone can buy great coffee and directly support coffee producers around the world with every coffee purchase. The brand started its journey to share great coffee, grown by independent producers, cooperative members, and collective neighbours. Since then, they have endeavoured to keep and improve on the traditions of land farming and how that affects taste and experience of place, as well as supporting the network within which they operate.

To truly reflect the brand’s inclusive philosophy and the people who make it, design studio The Branding People created a graphic concept comprised of modern art. Dynamic shapes with bright contrasting colours and textures echo Máquina’s playful and bold flavour palette. Rough brush strokes deliver a hand-made quality celebrating the vendors who make it and the skilful techniques employed at every stage to deliver high-quality coffee. The logo font offers a distinctly playful quality, coordinating with the overall bright and inviting tone. Furthermore, the flexibility of this abstract visual language also allows for successful range expansion for future grinds and products.

For more information about The Branding People’s design visit their website or follow them on Instagram .

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