Marie-Therese Cassidy, VP of Design, Europe at PepsiCo will be joining our design experts on the Pentawards Festival Stage. Taking place at the new design destination at Paris packaging Week, this year, festival speakers will discuss the 'Design with Impact' theme, exploring key topics such as AI, accessibility and inclusivity, sustainability, designing with humanity and more.

Marie-Therese will be taking us through the iconic redesign for Pepsi, which was the first for 14 years. As well as discussing some of the notable collaborations along the way.

About Marie-Therese Cassidy

Geordie by birth, French by name and Scottish by training, the Glasgow School of Art graduate landed in London over 20 years ago to pursue her passion for building an emotional connection with consumers through exceptional creative thinking and beautiful craft.

During her career, MT has established a track record for success and built an impressive design portfolio, working with some of the world’s leading brands for companies including Unilever, Diageo, PepsiCo, P&G, Mondelez, AB InBev & Coca Cola.

Marie-Therese and Pepsi x Pentawards

Marie-Therese was part of the Pentawards Jury for 2023 and 2024, lending her expertise to judge and feedback on the competition entries over the past few years. PepsiCo have been long-standing supporters of Pentawards, speaking and attending Pentawards events and entering into the Competition as far back as 2015.

The latest re-design of Pepsi (the first in 14 years!) also won a gold award in the Beverage category for 2024, alongside another gold for Starry Visual Identity and two bronzes for the Frito Lay Super Bowl LVII Compostable Bags and Doritos Solid Black.

About Pepsi

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. With roots dating back to 1988 in North America, they have been operating in Europe for over 80 years. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands such as Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.

Pepsi strive for excellence and innovation in meeting consumer needs, underpinned by a focus on sustainability which sits at the heart of the business.

Pepsi Global Redesign

Starry Visual Identity

Doritos Solid Black

Marie-Therese will join inspiring keynote speakers, discussing the theme of ‘Design with Impact’, at the Pentawards Festival x Paris Packaging Week 28-29 January 2025, her talk Designing for Global Impact: The Pepsi Brand Transformation will take place on Tuesday 28th Jan, 14.40.

To attend you simply need to register for free here . Talks are first come, first serve.