Mattéo Tabutieaux & Hugo Gentinne's packaging design for KAHUT
The designers deliver a design concept inspired by the Warlis, an Indian tribe from the state of Maharashtra who paint their daily life scenes using only geometric shapes
The designers deliver a design concept inspired by the Warlis, an Indian tribe from the state of Maharashtra who paint their daily life scenes using only geometric shapes
"Kahut is a place, almost a community, where anyone can come and enjoy delicious Ayurvedic meals inspired by Belgium, while respecting nature and each other".
The Warlis. An Indian tribe from the state of Maharashtra is the primary source of inspiration. Both in terms of content and form. The cahute is both the Warlis dwellings, a place of warmth, exchange and tradition, and the unmissable place in Belgium where you go to get your chips. The Warli tribe paint their daily life scenes, but also their visions, using only geometric shapes. The logo takes up these characteristics to show the unbreakable link with the Warlis. By giving it a more contemporary look, it also gives that more Western feel. This fusion is at the heart of the restaurant's identity and atmosphere.
This typeface blends the world of the Latin letter and the Devanagari alphabet. Rooted in the Indian art of the Warlis tribe, the geometry of the typefaces evokes both the simple forms of their paintings and the rigour of the West. This unicase uses the iconic head bar, characteristic of Devanagari, in its ligatures. Each letter is closer to one universe than the other, creating a harmonious, balanced and unique whole. Kahut wanted to capture the essence of the Warlis paintings while adding a more contemporary touch to create a typography with character. This fusion is at the heart of the restaurant's identity and atmosphere.
Each label is unique, irregular and imperfect, just like each of us. The marriage of cultures is perceptible in the colour combinations: the darker tones are taken from the traditional clothing and environment of the Warlis, while the more fluorescent tones add a more contemporary touch. The use of two colours means that less ink is used, which is in line with our commitment to the environment. Inclusiveness is also a value we hold dear. Our team welcomes everyone, and above all, integrates everyone as they are. It's a mark of respect and inclusion. We strive every day to make inclusiveness a normality. The Braille label adds the final touch to make our range accessible to everyone.
For more information on the design, visit Mattéo Tabutieaux's website or follow them on Instagram.