Buddy-Buddy delivers a packaging design for Miles, a personal care brand designed specifically for teens

In the fiercely competitive world of packaging design, Buddy-Buddy takes the spotlight with its groundbreaking work for the teen-centric personal care brand, Miles. Buddy-Buddy's approach exemplifies a harmonious fusion of creativity, strategy, and innovation for Miles.

Miles, a trailblazing deodorant brand tailored exclusively for adolescents, entrusted Buddy-Buddy with crafting its entire visual identity, from bold packaging to promotional materials. With its online debut and strategic placement in select Target stores in 2023, Miles sought to make its mark in a highly saturated market dominated by established men's deodorant brands.

The driving force behind Buddy-Buddy's design concept was twofold: stand out from the crowd of conventional legacy brands while forging a meaningful connection with both its core demographics—the teenagers who would be using the product and the parents who would be making the purchase decisions resulting in an innovative design solution with a vibrant colour palette that ensures Miles demands attention on the retail shelves.

In an arena teeming with similar products, the ability to stop consumers in their tracks is paramount for a newcomer like Miles. The clever use of vibrant hues achieves precisely that, setting the brand apart from the competition. But Buddy-Buddy's design prowess doesn't stop at eye-catching colours. The packaging is a work of art in itself, seamlessly blending scent-inspired artwork with meticulously crafted typography. This dynamic blend of elements transforms the packaging into a visual feast, elevating Miles above the mundane and predictable designs.

The agency delivers a packaging layout that carries a profound message - abstract simplicity strikes a chord with the target demographic—teenagers. These thoughtfully curated layouts resonate with the audience both visually and emotionally. They instil a sense of self-respect and confidence in young users, positioning Miles as more than just a personal care product—it's a symbol of empowerment.

For more information on Buddy-Buddy’s design, visit their website or follow them on Instagram.

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