The designer delivers a playful packaging inspired by the popular photograph of a capybara with a mandarin on its head

The graphic style of Barra’s packaging is modern minimalism, built on clean shapes, bright colours, and concise illustrations. It combines childlike playfulness with visual simplicity, making the product appealing to both kids and their parents.

The brand identity revolves around a friendly and memorable visual representation of a capybara. The design is inspired by the popular photograph of a capybara with a mandarin on its head. This image perfectly conveys the brand’s atmosphere—natural, lighthearted, and playful. 

The foundation of the design is 2D vector illustrations. The capybara’s face expresses friendliness and calmness, creating a welcoming and approachable character. Fruits are depicted in a schematic way, without excessive shading or textures, emphasizing the product’s purity and naturalness.

The juice packaging is designed to be stacked in various ways, creating engaging compositions. This approach makes product displays more dynamic, attracts customer attention, and enhances brand memorability.

The chosen display typeface is Code Pro Black—a bold, geometric grotesque font. Its massive, structured letterforms provide visual stability and easy readability. The font reinforces the idea of a modular packaging system, adding a sense of structure and reliability. Its boldness balances the large illustrations, helping to create a cohesive and well-balanced design. It also acts as a strong visual accent, reinforcing the youthful and minimalist character of the brand.

For more information on the design, visit Nastya Kleyman's website .

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