Leadoff Studio delivers a visual identity for Momma’s Kit that supports pregnant BIPOC individuals in the comfort of their homes

An inclusive virtual-first primary care provider, Spora Health, which caters to BIPOC individuals, wanted to give more to their patients to monitor their health during pregnancy. With a novel approach to health care, the initiatives involve online education, one-on-one support, and a kit to monitor vitals, all at home.

Leadoff Studio was tasked with delivering a visual identity that highlights these elements emanating a subtle and soft visual language. The design studio works with information to deliver results to understand the user's emotional journey. They reached out to a local target audience to gain insights. Some of the common observations made by Leadoff were distrust in the healthcare industry and a lack of approachability. As a result of this, Momma’s Kit needed to be friendly and approachable while supporting women during pregnancy.

Crafted for the highest effectiveness and a deep understanding that long instruction manuals and pharmaceutical visuals would fail to serve the purpose of the brand, they deliver a pack that is tall and sleek.

Using gentle purple hues, the pack is soothing and gentle, coupled with a minimalistic and organized interior setting. Inside the pack, a small notebook is filled with daily prompts to record information, a blood pressure cuff, and a pulse oximeter, along with a few quick and easy forms featuring Leadoff Studio’s highly visual, easy-to-comprehend instructions on how to use each one.

For more information on Leadoff Studio’s design, visit their website or follow them on Instagram.

Want to receive more monthly packaging inspiration? Sign up for our newsletter!