Necula Creative's identity and packaging design for Authentic Ego
The studio delivers a
minimal, contemporary, and sophisticated visual identity with a touch of fun.
The studio delivers a minimal, contemporary, and sophisticated visual identity with a touch of fun
Authentic Ego helps people stop fighting with their skin and reclaim their skin’s natural power to heal itself with fungal acne-safe skincare. AE was built to bridge the gap between big beauty and people like us—it’s the rebel brainchild that stems from witnessing the beauty industry mislead customers suffering from acne and other skin problems. While others sell unnecessary garbage made with the wrong ingredients at the wrong concentrations, and with the wrong pH, they focus on principles first: Helping people heal their skin’s natural barrier.
The brand personality is rooted in science, healing, and self-empowerment. We designed a minimal, contemporary, and sophisticated visual identity with a touch of fun. We chose tan and skin tone colors mixed with clean, simple, yet modern typography. To elevate and enhance the overall identity we created a set of abstract, elegant, and dynamic lines inspired by geometry and science.
The custom logotype encompasses their 4-pronged approach to skincare for treating and preventing acne - getting rid of microbiome imbalance, oxidative stress, inflammation, and lipid peroxidation. The 4 dots gradually diminish, similar to how acne spots heal themselves and eventually disappear. The brand mark consists of a contemporary AE monogram which is used in limited spaces such as packaging lids, favicons, and social media profiles.
The brand speaks to customers interested in a healthy lifestyle and diet, microbiome, and gut health, who care about what they put on their skin and inside the body. They are not interested in flashy marketing or packaging, they are mostly interested in the ingredients inside the products and the results. Authentic Ego features specific active ingredients that are science-backed and well-researched.
For more information on the design, visit Necula Creative's website or follow them on Instagram.