Billie, a feel-good body product brand, launches a board game, ‘No Worries If Not’, in line with the trending campaign, breaking stereotypes in a whimsical game

Billie, a brand focused on making feel-good body products that began with razors, is now pushing boundaries to increase its contribution towards allowing women to make their own decisions, rejecting unattainable beauty standards, and pushing on feel-good factors.

Championing women through all sectors, Billie breaks the unfair social standard and celebrates womanhood. Inspired by the ‘No worries if Not’ trend on Twitter, the brand takes a creative turn in the endless board game, taking a playful approach to address the endless and unattainable approach women face.

In their latest campaign, ‘No Worries If Not: The Board Game’ is a playful, whimsical, humorous, and quirky game reframing sexist expectations into an adventure. The game draws its inspiration from the game, Monopoly with similar format, design and strategy. The visual identity is filled with a vibrant colour palette and whimsical illustrations throughout the game. Some of the stops in the game have captions such as Smile More Street’, Judgement Junction’, and The Wage Gap’, to name a few.

The ‘No Worries if Not’ campaign has sparked meaningful conversations, and Billie transforms this campaign with a women-centric approach while keeping it light-hearted and exciting. The packaging consists of the game board, dice, cards, and tokens, all crafted with vibrant and bright colours. The game takes the players on an empowering journey, sharing bold messages against social norms.

For more information on Billie’s design, visit their website or follow them on Instagram.

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