Isabela Rodrigues and Glaiton Tatsch from Sweety & Co. craft a transparent packaging system and a minimalistic visual identity for Nummies.

Nummies, a mushroom-based functional superfood and vitamin company tasked Isabela Rodrigues and Glaiton Tatsch with creating a whimsical packaging system. The brand's comedic side is highlighted by the bright logo and quirky typography pairings, while the basic layout and frosted jars provide the transparency that consumers look for in healthcare products.

Nummies make it easier and more enjoyable for individuals to consume nutrients. The designers set out to deliver a powerful yet recognisable brand image, expanding the brand's health concept to a more modern and approachable style.

Isabela Rodrigues and Glaiton Tatsch deliver a packaging design with elements with a shelf standout with the transparent outer packaging, the quirky typography and the bright colour palette. Each variant is differentiated by its colour and a tagline highlighting the ingredients and nutritional values.

For more information on Sweety & Co.’s design, visit their website or follow them on Instagram.

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