The studio crafts a powerful concept that stands out in the crowded CBD market

Creating a new brand that stands out in a crowded market is always challenging. This complexity increases significantly in the CBD product industry, where new brands emerge daily. To navigate this competitive landscape, establishing a unique positioning is crucial. Simple Packaging Studio took on this challenge, aiming to build solid foundations for a powerful brand concept that seamlessly fits together.

Simple Packaging Studio identified an untapped market niche, choosing to specialize rather than trying to appeal to everyone. Drawing inspiration from long, stressful workdays, they conceived the name "OFFICE SUPPLIES." This brand cleverly plays with the concept of office supplies, decontextualizing CBD products and incorporating them into companies as essential work tools.

The outcome is a powerful and attractive brand image that stands out subtly and integrates it seamlessly into the daily routines of its target market.

For more information on the design, visit Simple Packaging Studio's website or follow them on Instagram .

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