Take a look at Vault49's electrifying visual masterpiece designed exclusively for the Pentawards Out of Home poster with a vibrant, eye-popping shout-out to the upcoming Pentawards Festival 2023

We're thrilled to unveil Vault49's spectacular Out of Home poster for the most awaited Pentawards Festival 2023. These posters are propped up in hundreds of strategic locations throughout the bustling train stations and London’s underground tubes.

Keep an eye out for them to win a free ticket to the Pentawards Festival!

Mark your calendars for the Pentawards Festival that is set to happen on November 9th at the iconic Science Museum in London. The speaker lineup includes luminaries like Stefan Sagmeister, and Steven Bartlett, representatives from Pantone, TfL, TikTok, Unilever, and more. This year's festival theme, 'Design with Purpose,' will explore the hottest topics in design, such as sustainability, accessible design, designing for Gen Z, adapting to the evolving cost of living, and the integration of AI. More than just a lineup of speakers, it's a chance to connect with like-minded creatives from both within and beyond the packaging design realm.

Vault49's visual identity for the Out of Home poster mirrors the festival's essence – bold, vibrant, and brimming with character. The dual-colour palette harks back to the electrifying aesthetics of 80s posters, with sunbeam highlights that ingeniously highlight the Pentawards brand. To add a touch of artistry, monochromatic images with a striking tear-off effect seamlessly blend with the vivid colour scheme. This artful design approach places the spotlight firmly on the speakers while ensuring that the Pentawards Festival and its theme, 'Design with Purpose,' shine brightly. The addition of a mesmerizing 3D effect ensures that these posters stand out as true works of art in the bustling cityscape.

Here’s how you can win a free ticket to the Pentawards Festival 2023

Spot the Out of Home posters that can be found across London Underground platforms, subways, and ticket halls. To win, you will need to take a picture, share it on Instagram, tag and follow us @pentawards, and one lucky winner will be chosen. Good luck!

Lucie Mouchet, Design Director at Vault49, commented, "The Pentawards celebrates change, innovation, and purpose-driven design. Creating a space where others are inspired to create packaging for today and tomorrow.

As we enter the digital and physical space of this year's Pentawards Festival and Gala, we want to showcase the brand assets by leading with them, breaking them apart, overlaying them and cropping them. Our designs are directly inspired by the shapes and forms found in the world of packaging design, from glassware to label shapes to secondary packaging.

The compositions celebrate packaging and its many shapes and forms, creating diversity and balance. The fluid layouts add a sense of motion and the juxtaposing typography is confident, yet refined. The colour scheme is loud in your face, all coming together to create a proud and joyful identity, highlighting the joy that packaging brings into our lives every day."

Take a look at Vault49’s arresting identity for the Pentawards Competition 2023, featuring bold, distinctive, and disruptive elements. Click here to find out more.

For more information on Vault49, visit their website or follow them on Instagram.

Click here to get your tickets now and be a part of the Pentawards Festival 2023!