PepsiCo Design and Innovation work in collaboration Bulletproof and BUCK to deliver a vibrant rebrand for Mirinda

Crafted in Spain in 1959, Mirinda gets a dynamic redesign launched with the tagline, ‘There’s no flavour like your flavour’. The packaging design delivers a novel sense of creativity and a visual identity called ‘Making an M-pact’.

Crafted by PepsiCo Design and Innovation in collaboration with Bulletproof and BUCK to deliver a vibrant rebrand for Mirinda, the brand brief ‘M-pack’ recreated the central theme for the new visual identity. The letter ‘M’ remains the central motif that pops out against the vibrant colour palette.

The rebrand delivers a visual with vibrance that captures a Gen Z audience, with the hashtag #NoFlavourLikeYourFlavour conveying a message of self-expression rather than conformity. Inspired to keep up with the changing times and evolving with current trends in the beverages category, the visual rebrand was designed with a shelf to stand out.

The logo takes on a bright green hue as a stand-out element featuring sharp edges with a balanced baseline replacing the jagged placement of the letters. The brand name overlaps the large ‘M’ using it as a canvas drawing inspiration from the brand's roots. With 50 plus flavours available, each can display vibrant colour palettes portraying PepsiCo’s vibrant energy showcased in the visual identity.

"The ‘M,' the beautiful ‘M,' with its angle, colours, background, and position, is dynamic, restless, about to move, on the pack, out of that pack. And you will find it moving indeed when it’s brought to life in the digital world, with all its energy and vibrancy." Mauro Porcini, SVP and chief design Officer at PepsiCo

For more information on PepsiCo Design and Innovation here, Bulletproof’s design here and BUCK here.

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