These labels were designed to evoke the spirit and DIY origins of rock band gig posters and make it feel like you are right there inside the poster, at the show itself.

The layering through the front and back of the bottle skews and intensifies the poster artwork, to capture the warped hazy feelings of being in a packed venue, listening to your favourite band, and being completely engulfed in that moment.

The packaging is meant to be experienced, like a live show, and so it will feel different with each interaction. While being used, the bottle angles and liquid morph the artwork into new compositions, creating new moments of delight with each interaction.

This distillery is from the region of Hamilton, an industrial city known for its resilient and rebellious spirit, vibrant music scene, and hard-won locals with fierce pride for their city. Hamiltonians possess a distinctive grit and attitude, with little tolerance for pretence or BS. Here, it's all about putting in an honest day's work, then turning up the volume and letting loose with old friends. The resourcefulness and rawness inherent in rock posters embody the passion, authenticity and tenacity of the city. The concept behind the brand was to capture the grit, pride and rock personality of the region.

Brand & Packaging Design: Public House Studio

Strategy: Allan Glanfield, Mike Higgins

Copywriting: Mike Higgins

Design: Dahlia Ishak

For more information on Public House Studio , visit their website or follow them on Instagram.