Sand Creative delivers a luxurious and crafty visual identity for Sommer rhubarb and raspberry Aperitif

Rich and Dan, lifelong friends from Yorkshire and founding craftsmen of Sommer, create a bittersweet aperitif crafted by their love for the drink. As two individuals who enjoy high-quality drinks, they wanted to share their love for the drink with like-minded people. Sommer is filled with intrinsic flavours, fragrance, and aesthetic pleasure and is best paired with spritz cocktails, perfect for any occasion.

Sand Creative was tasked with delivering a visual identity that’s elegant, with exquisite designs drawing inspiration from the enchanting garden terraces. The logo has a subtle hint of a garden setting using foliage contacted by a glossy, high-build varnish.

Above the logo, the label is adorned with a foiled fountain featuring an overflowing glass, representing positivity and prosperity. Adding to the luxurious effect are blind embossings on intertwined foliage, white Yorkshire roses, and a few other plants that best represent Sommer. A secondary label is wrapped around the bottle in rich green sporting details such as the flavour and a caption that describes Rich and Dan's friendship: ‘Made by friends for friends’.

For more information on Sand Creative’s design, visit their website or follow them on Instagram.

Want to receive more monthly packaging inspiration? Sign up for our newsletter!