Butterfly Cannon crafts a limited edition design for Stoli Vodka in collaboration with Brooklyn-based artist Jason Naylor

Known for their commitment to freedom of expression and champions of equality, kindness, love, and peace, Stoli Vodka collaborates with Butterfly Canon to craft an eye-catching packaging design that portrays the brand’s values and is constructed to capture a younger Mellineial and Gen Z audience in collaboration with graffiti artist, Jason Naylor.

Butterfly Cannon and Naylor create graffiti-inspired artwork with a vibrant colour palette staying true to the artist's vision of "living life colorfully." The overall visual identity displays a creative language that incorporates the brand ethos of love, peace, equality, and kindness. A vibrant purple used as the background allows individual elements to pop while focusing on celebrating the limited edition as the focal point.

To celebrate Naylor’s unique contribution to the label design, they are highlighted with a glow-in-the-dark varnish to add an exciting feature to allow visibility in dark bars and parties.

For more information on Butterfly Canon’s design, visit their website or follow them on Instagram.

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