Dentsu Canada creates a fresher way to carry Subway sandwiches with its new insulated Fanny Pack

Subway Canada introduced a quirky yet practical accessory called the "Footlong Fanny Pack" to celebrate National Sandwich Month in collaboration with Dentsu Canada. Crafted from insulated bubble wrap with a zippered top and adjustable shoulder straps, this accessory can comfortably carry a whole footlong Subway sandwich, even if it's not exactly 12 inches long. The insulation ensures sandwiches remain fresh, while the design adds a playful touch of eccentricity, evoking a robotic vibe that aligns with Subway's distinct style.

This creative endeavour combines fashion with functionality and comes as a nod to the resurgence of the fanny pack as a fashionable accessory. It also underscores the need for practicality in food packaging for the brand’s fast-paced life. Subway's "Yesway" platform launch, features a revamped menu, new ingredients, and various ordering options making the "Footlong Fanny Pack" an attractive and practical addition to the Subway experience.

Lisa Mazurkewich, Head of Marketing for Subway Canada, expressed her excitement about the "Footlong Fanny Pack," highlighting its origin as a creative solution to handling the rush during the BOGO deal throughout National Sandwich Month. This accessory has now become the focal point of an extensive marketing strategy, spanning social media, online video, PR, and media storytelling. Jordan Doucette, Chief Creative Officer at Dentsu Canada, emphasized the unique collaboration between Subway and its partner agencies in creating these one-of-a-kind fanny packs.

Subway's marketing approach has evolved, moving away from promoting limited-time offerings to launching comprehensive campaigns with deeper storytelling to showcase its evolving menu. The "Footlong Fanny Pack" encapsulates Subway's playful spirit while ensuring consumers can enjoy their favourite sandwiches with ease and style.

For more information on Dentsu Canada’s design, visit their website or follow them on Instagram.

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