Londsdale have partnered with iconic brand HEINEKEN on their new low-alcohol range, Desperados Sunlight.

The low-alcoholic range, a lighter, fruiter offering in three flavours, is crafted to appeal to a generation seeking refreshing alternatives. With a design that stays true to the Desperados DNA while adding a vibrant and luminous feel to the visual identity.

Laurence Bendjenad, Creative Director, Lonsdale, said: “Desperados is a brand imbued with fun and youth. In creating the visual expression and packaging design for Desperados Sunlight, we aimed to create a distinct identity at the intersection of the brand’s heritage and its future ambitions.”

source: Lonsdale

Inspired by Costa Rican murals, at the heart of the design is a hand-painted sun, radiating warm and exoticism. Bold, colorful fruit illustrations enhance the feeling of freshness and lightness, striking the right balance between legacy and innovation.

Desperados Sunlight is currently being rolled out in France. You can learn more about Lonsdale and their work here.