The studio delivers a colourful, vibrant and fun design to launch a new range of cleaning products

Super-Pharm approached Foxtrot Studio  with a need to launch a new range of their cleaning products. The core idea was based on the assumption that cleaning products shouldn’t be too serious, boring, or formal. Instead, the studio had a green light to create something colourful, vibrant and fun!

Foxtrot Studio approached this by creating a series of colourful and witty illustrations loosely referring to specific products or their fragrances. They used a whimsical, lively style. and also depicted some poses or situations not related to dull chores but rather to fun time, relaxation and cool stuff! Furthermore, a beautiful colour palette blends perfectly with illustrations, and made sure that the entire product range looked stunning when shown together.

As a result, the studio achieved a beautiful and easily approachable range of products that are pleasantly surprising on a market shelf.

For more information on Morae's design, visit their website or follow them on Instagram.

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