étiquette creates Bufo supplement packaging, designed for the modern health-conscious consumer.

Bufo is a natural, vegan supplement designed to enhance cognitive function, concentration and productivity. Created by a multidisciplinary team of neuroscientists, pharmacologists, and psychologists, Bufo is made with all-natural nootropic ingredients.

étiquette’s task was to create a simple packaging design that could be carried across all pack elements consisting of 20 sachets, ingredient cards, and directions for usage, that would appeal to the contemporary, health-conscious consumer.

A base colour palette of light green is used across the packaging and branding, reflecting the natural ingredients of the product as well as maintaining a gender-neutral aesthetic. Hints of pastel pinks, orange, blue, yellows and greens feature across ingredient cards to differentiate between the product variants.

Bold, black typography and playful illustrations cut through the soft palette and arranged in a simple layout offering clarity and definition, while different surface finishing and contrasting colours offer a tactility to the packaging.

For more information about the Bufo design and etiquette visit their website or follow them on Instagram .

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