Mario di Paolo
Mario di Paolo
Founder & Creative Director
Spazio di Paolo

Spazio Di Paolo is a studio specialized in packaging design for wines & spirits. With over 20 years of experience, the studio has become one of the most awarded worldwide and holds a collection of over 170 of the most prestigious international awards for packaging design.

Mario Di Paolo, founder and creative director of Spazio Di Paolo and Pentawards Designer of the Year 2021, grew up in the world of contemporary art working alongside some of the most notable and important international artists.Having lived involved in such a stimulating environment, Di Paolo developed a level of creativity that surpasses conventional schemes. As a world famous designer and photographer, but also as an editorial artist, Di Paolo defines his studio as “an experience of unprecedented life”.

Spazio Di Paolo has a creative and revolutionary stylistic approach which goes beyond the thought of a traditional communications agency. Artistic contamination, search for unexplored motivations and meanings, detailed market analysis and a deep technical knowledge of the product and its production, from the soil to the bottling, and of the printing and dispensing processes of the label make Spazio Di Paolo an international trendsetter.

In fact, Mario Di Paolo is the man behind some of the most revolutionary and recent innovations in the field of industrial printing of high-end labels, which offer to brand owners new languages and the possibility of standing out on the shelf. Spazio Di Paolo has launched actual trends: multilayered labels, pigments extracted from volcanic dust, gypsum and soil, and also three-dimensional labels which turn packaging into real sculptures interacting with the space and the consumer.