Pentawards 2021 Special Award winners

In addition to the Gold, Silver and Bronze winners, every year, Pentawards awards special prizes for people who have made remarkable achievements. The special prizes awarded this year include Agency of the Year, Designer of the Year, Best Newcomer, the People's Choice Award and the NXT-GEN award. 

Awarded as Design Agency of the Year in 2016, Supperstudio wins its second Agency of the Year award after winning 10 Pentawards in this year's competition. The awarded designs include: Only for your eyes Cold Brew Coffee (Gold), Love is love Olive oil (Gold), El Corte Inglés: Cleaning gloves (Gold), Wonder women Vermouth (Silver), Help me Save the oceans (Silver), Build your brand (Silver), Lanzal (Silver), El Corte Inglés Selection: canned vegetables (Silver), El Corte Inglés Selection (Silver), and El Corte Inglés: Juices (Bronze).

Without a doubt, these great designs are thanks to great teamwork, however, a good team needs a good leader to drive the results. Selected by the jury, the Designer of the Year shows excellent leadership, creativity and passion for their work.

This year's winner, Mario di Paolo, founder of Spazio di Paolo , is the most awarded designer in Italy and has led the team to win ten Pentawards trophies over the past five years, with 3 additional awards in 2021: VELENOSI VILLA ANGELA (Silver), URCIUOLO VOTIVA (Bronze), and Dannami (Bronze).

The London-based design agency Intertype Studio has won the Best Newcomer award after having all four of their entries shortlisted and subsequently winning three Pentawards in their first year's competition. The winning design works are: Thank You Cards (Silver), T HOUSE TIME (Bronze), and T House Gin (Bronze).

As well as the professional expert's opinion, we also listen to the voice from the public. As part of the 2021 competition, we gave our audience the chance to vote for a winning entry, the People's Choice Award. 12 designs were selected and put to the vote on our social channels, with mousegraphics 's Iliada Olive Snacks winning people's hearts.

Every year, the Pentawards International Jury selects one of the best student works among all categories for the NXT-GEN Award, which this year went to Gosha Chubukin.

Special One soda is a social project aimed at reducing the stigma of mental disorders among young people. Five special tastes correspond to the five most common personality disorders, whose features are shown using graphic metaphors on the front of the can. The packaging also features augmented reality — if you point the camera at the can, the animation will show an interesting fact about the disease. 

Congratulations to all of this year's Special Award winners. For the full list of 2021 winners, please click the button below.