Pentawards Conference Madrid

On 29th and 30th of November we partnered with Empack Madrid to bring global packaging design excellence together with the future of packaging, allowing visitors an unrivalled platform to be inspired, innovate, and come together.

The conference featured leading agencies including Seriesnemo, SupperStudio and more...



29th November | 11:00 - 11:30 | Committed packaging, transformative packaging

Paco Adin - Creative Director @ Supper Studio

Through packaging, brands create a positive social impact with a compelling narrative that surpasses mere differentiation. This should be every brand's goal, regardless of size or sector. Introducing "Once upon a time," a project by Avery Dennison and Supperstudio showcasing the Beauty segment innovatively and responsibly: societal commitment by reshaping messages for a fairer coexistence; innovation through cutting-edge techniques and finishes; environmental commitment via sustainable materials. The primary aim of Once upon a time is to inspire companies, designers, and creatives to craft brands and products with impactful and transformative packaging.

29th November | 11:40 - 12:10 |  Ecoalf Wellness

Alberto Cienfuegos - Partner and Creative Director @ Lavernia & Cienfuegos

The talk focuses on the studio's recent project involving sustainable packaging for Ecoalf, a Spanish fashion brand committed to using recycled materials. They'll cover the entire project journey, from initial research and product concept to design, prototyping, and manufacturing. This comprehensive project marks a significant leap in the studio's capabilities for circular economy-integrated packaging design.

29th November | 12:20 - 12:50 |  Layers that Speak: How the Synergy of Design and Print Create Value in Wine Labels

Eduardo Miravalles - Founding Partner / Creative Director @ Vamos Estudio

In the wine industry, the label is more than just a sticker on a bottle; it is a work of art and a marketing tool. In this lecture, we will explore how a successful label is created by diving into the synergy between design and printing. This creative dialogue is especially crucial when working with advanced printing technologies, such as multiple paper types on a single label.

29th November | 13.00 - 13.30 | PENTAWARDS NXT GEN 2022 WINNERS: From sustainable student awards to a sustainable designer - the journey

Trinidad Mosso, Lesley Melissa & Martí Garcés Muntalt - Pentawards NXT GEN 2022 Winners

Divide into three parts: 1. Expose the creative process that led us to execute our idea 2. Discoveries they made while developing the prototype and reaching big brands after we won the Pentawards 3. Lessons they learned from the Pentawards and the process to then how they apply it to their everyday project from our different perspectives since Trinidad and Lesley now work with entrepreneurs and Marti works in an agency.


29th November | 16.00 - 16.30 | Select packaging materials to support climate and circularity

Raül Cobos - Marketing Manager @ Taghleef Industries &

Andrea Irazabal - Development Manager @ RafCycle at UPM Raflatac

Embark on a journey to sustainable packaging, exploring real-life examples of material choices aligning with climate and circularity goals. Discover the impact of innovative label choices, learn from successful brands integrating sustainability seamlessly, and gain insights into packaging decisions that safeguard products and the environment. Acquire practical examples for future packaging choices to ensure your brand not only stands out on shelves but also champions a more sustainable future.

29th November | 16.40 - 17.10 | Products that build brands

Carlos Anadón - Project Director @ SERIESNEMO

Carles will explain his vision of the products, as well as the objectives behind the projects that are developed at Seriesnemo. Each project aims to give credibility to brands, whilst building them, without leaving space to only aesthetic solutions.

Where packaging excellence meets the future

As part of Pentawards' collaboration with Empack Madrid, visitors could step into the future of packaging design thanks to our winner's gallery, showcasing the winning designs from the 2023 competition!