In the 15 years since its founding, Pentawards has always celebrated excellence in packaging design and sought to develop a deeper understanding of evolving design from across the globe.

Pentawards Festival China: Design Fast Forward was hosted on 17 & 18 November to help Chinese design agencies and brands unlock the potential of their packaging, and it featured international and domestic leading designers and brands who discussed topics ranging from sustainability and e-commerce to consumer behaviour and new innovations.

Sessions were held in Chinese Mandarin and English, with exclusive livestreams at the café OLAB cafe in Shenzhen. You can access on-demand recordings of the sessions below.

meet the speakers

Head of Design for APAC & AMESA 亚太、非洲、中东及南亚地区的设计主管
PepciCo 百事公司
Creative Director 创意总监
Design Bridge
Sustainability Manager, APAC 亚太区可持续发展经理
UPM Raflatac (China) Co.,Ltd
Partner, Design & Experience 伙伴,设计&体验
Pearlfisher
Group Head of Creative Director 集团创意总监
Prompt Design
Founder & Managing Director 创办人&总经理
Shanghai Candoo Paper Co., Ltd. 上海正度纸业
Founder & Chief Creative Officer 创始人与首席创意官
Oracle Creative Design 甲古文创意设计

Day 1 - 17 November 2021

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How to leverage design & design thinking to unlock and reinforce brand desirability & brand love

Gianmauro Vella is the Head of Design for APAC and AMESA at PepsiCo, leading both the in-house design team as well as external design partners with the mission to advocate and develop the design culture throughout the company. In this session he will explore the How, What and Why around the importance of design semiotic in the food and beverage industry.


Speaker
Head of Design for APAC & AMESA 亚太、非洲、中东及南亚地区的设计主管
PepciCo 百事公司
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The Language of Design

Through case studies of design works, Andy will guide you to understand how to modernise your design language and push China's unique design philosophy to the world through design language which can result in a new extension of cultural value. In the era of product 4.0, how can the language of design integrate new business logic to create a more fresh experience for customers while highlighting brand personality?


Speaker
Founder & Chief Creative Officer 创始人与首席创意官
Oracle Creative Design 甲古文创意设计
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Sustainable Design for the Evolution of Civilization

Our current global environment has long exceeded the planet's boundaries and it appears that our civilization will not be sustainable past the middle of the 21st century. This challenge, unprecedented in human history, calls for new responsibilities and reinventions, not only in the field of packaging design but from all businesses and brands.

The intelligence of design will become crucial to creating hope in our future. This session will look at sustainable design case studies from the spatial and packaging field.


Speaker
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The Power of Paper

The digital age is not only about technology but also about emotions and memories. It needs to be conveyed and retained with a sense of ritual and warmth. The natural and true attributes of paper can touch people's sensory experience in multiple dimensions: it can deepen consumers' cognition and memory of products and increase closeness, which is irreplaceable by digital media.

This speech will show you the latest brand packaging trends and the various possibilities of paper craftsmanship by sharing paper colour systems, emerging paper innovations and new environmentally friendly paper.


Speaker
Founder & Managing Director 创办人&总经理
Shanghai Candoo Paper Co., Ltd. 上海正度纸业

Day 2 - 18 November 2021

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Designing for the next generation

How can a brand create and maintain relevance in an ever-changing world? First, you need to understand the evolving needs and desires of the next generation.

Join David Jenkinson, Partner, Design & Experience at Pearlfisher, as he reveals the opportunities for both challenger and iconic brands to communicate with Gen Z. Sharing Pearlfisher Futures insight and brand examples, David will discuss the power of design in empowering, inspiring and connecting an entire generation to brands with a purpose; that recognise not only how they’re living now, but that are designing them a better future.


Speaker
Partner, Design & Experience 伙伴,设计&体验
Pearlfisher
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Sustainable Labelling for a Smarter Future

The global drive to mitigate climate change and move towards a circular economy is continuing to gain pace, with sustainable packaging one solution to current global challenges.

Labels are an integral part of packaging design and can have an important impact on the total packaging footprint. Our strong commitment to sustainability and a truly circular economy has inspired us to develop smart labelling solutions that support the packaging value chain. Join us to find out how UPM Racflatac's label products and services can help customers and brands achieve their sustainability goals.


Speaker
Sustainability Manager, APAC 亚太区可持续发展经理
UPM Raflatac (China) Co.,Ltd
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The Power of Differentiation Checklist™

Designing great packaging requires imagination, creativity, and knowledge about materials. To create packaging that stands out from the competition is not easy in a highly competitive market, but Nonpakorn believes that the Differentiation Checklist™ diagram can assist you.


Speaker
Group Head of Creative Director 集团创意总监
Prompt Design
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In conversation with Chloé Templeman

Chloé Templeman, Creative Director at Design Bridge UK, talks to us about how she established her authentic creative career, how design can play a role in changing the world to make a difference, covering how important the next generation of creatives are and talking about what work really stood out for her while judging this year’s Pentawards competition.


Speaker
Creative Director 创意总监
Design Bridge

How Can I participate?

Watch the sessions online

If you have a WeChat account, you can easily scan the QR codes to access each session via your mobile. You can also click the unique links that will be shared in the timetable above to access the sessions via WeChat on your desktop.

For those without a WeChat account, the sessions will be shared on Pentawards channels after the livestream.

Watch it with peers at OLAB in Shenzhen

Pentawards has collaborated with the trendy OLAB in Shenzhen. It is a space where you can exchange your thoughts and network with professionals working in the packaging/design sector.

Address: 9007 Shennan Ave, Hua Qiao Cheng, Futian District, Shenzhen, Guangdong, China, 518055

Due to limited space, please contact us to register your seat.

Our sponsor & partner

ANY QUESTIONS?
Please contact Yingying Chen

If you have any questions regarding the event programme, want to partner with us or book your place at OLAB, please contact us today.

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