Congratulations to Eminente Reserva, our 2021 Diamond – Best of Show winner! We take a look at the process behind the winning design and what made it stand out for our International Jury Panel.

Eminente Reserva is a new type of rum inspired by its native Cuban land that locals call “Isla del Cocodrilo” (island of the crocodile), a narrative that became the driving force for the design.

With its crocodile-shaped logo and unique crocodile-skin texture, the flat-shouldered flacon features the inscription "Elaborado en Cuba del campo a la botella" (crafted in Cuba from field to bottle).

With the environment in mind, the bottle is produced in Mexico which is the closest country to Cuba that produces glass, therefore reducing transportation. The labels, made using cotton by-products from the textile industry, are affixed by hand in Cuba. The front label reveals the brand logo and product description using embossing, debossing and hot gold stamping. The back label, in the form of a train ticket, is an invitation to board for a trip to wild Cuba. Each back label is individually numbered, making each bottle of rum unique.

The intricately engraved bottle stopper is made of sustainable cork and wood coming from FSC forests. Once the rum is sipped, the repurposing of the carafe will transform it into a beautiful decorative object: a candle holder, a vase or a jug of water, whatever your creativity will lead you to!

What our Jury had to say:

“Every. Single. Detail of this, is perfect. It’s a phenomenal piece of work. It takes real skill to do what’s been done.” Steve Honour, Design and Visual Identity Leader, Innovation, Europe & Africa Diageo - UK

“It’s one very simple idea that’s instantly recognisable. It’s beautifully done, it’s absolutely fantastic.” Clem Halpin, President of the Jury and Design Lead Taxi Studio - UK

Find out more about Moët Hennessy’s Eminente Reserva

For more information about Eminente Reserva visit their website and Stranger & Stranger website , or follow them on Instagram Eminente Rum , Moët Hennessy and Stranger & Stranger .