A sweet twist: Wild joins forces with Chupa Chups

A sweet twist: Wild joins forces with Chupa Chups

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brand health & beauty packaging

Wild has partnered with Chupa Chups for a limited-time, candy-inspired collection perfect for summer

Wild has partnered with Chupa Chups for a limited-time, candy-inspired collection perfect for summer

Wild has debuted a new collaboration with Chupa Chups to bring back the sweet nostalgia of Chupa Chups lollipops.

The new collection features four Chupa Chups scents and comes with a hot pink refill case for a 1990s and 2000s vibe.

Scents match a range of the lollipop’s signature flavours like cola, strawberries & cream, cherry, and watermelon. These playful scents reimagine favourite childhood treats in Wild’s signature natural, vegan, and refillable formulas.

Bright, candy-coloured accents and graphics directly reference Chupa Chups’ packaging aesthetic, evoking fun, nostalgia, and seasonal freshness.


For more information on the design, visit Wild's website or follow them on Instagram .

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