Creamos broke away from the category’s visual cliché, changing the way we see honey

Cartama, Colombia’s leading Hass avocado producer, turned a sustainable farming initiative into something extraordinary: honey unlike any other. By installing 4,000 permanent beehives to encourage natural pollination, the brand cultivated a dense, dark, and flavourful honey rooted in the richness of avocado blossoms and wild flora.

To reflect this uniqueness, creative agency Creamos broke away from the category’s visual clichés. Instead of the typical black-and-yellow stripes, they designed bold, hypnotic patterns and a distinctive hexagonal jar, turning the packaging into a celebration of difference.

With a striking “Bee Different” message at its core, the design doesn't just package honey, it reframes it as a powerful story of biodiversity, ecosystem care, and the future of food.

For more information on the design, visit Creamos' website or follow them on Instagram .

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