WeWantMore crafts bespoke bottle and visual identity for whisky brand, Belgian Owl.

Awarded "Best European Whisky 2022" by Jim Murray’s Whisky Bible, Belgian Owl Whisky is known for its modernity steeped in tradition in both product and design. The Belgian Owl, found in the tiny Belgian region of Hesbaye, remains the central theme of the packaging design. Design studio WeWantMore draws on the elements of the owl and the land to deliver a visual identity that truly reflects the brand throughout the bespoke bottle and label design.

WeWantMore draws inspiration from the brand's values surrounding ancient traditions and the natural philosophy of alchemy, with an analogue of turning lead into gold in comparison to turning barley into whisky.

The bottle takes the shape of the owl’s feathers in an intricate geometric pattern, emanating craftsmanship, sophistication, and quality. The label takes the shape of a pentagon, connecting the four lower sides, which represents the Belgian Owl’s ethos: ambition, process, unique terrier, and nature-first approach. Disruptively innovative in the industry, WeWantMore's design still maintains consistency at the core.

For more information on WeWantMore’s design, visit their website or follow them on Instagram.

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