Betty Crocker celebrates Bettier Than Ever™ Era with new packaging and statement handbags
America's No. 1 cake mix brand takes its vibrant new design from the baking aisle to the runway with The Betty Ate Collection, a limited-edition bag drop inspired by the brand's refresh
America's No. 1 cake mix brand takes its vibrant new design from the baking aisle to the runway with The Betty Ate Collection, a limited-edition bag drop inspired by the brand's refresh
Betty Crocker is serving more than cake this season. Enter the Bettier Than Ever™ era, marked by bold new packaging and The Betty Ate Collection — a trio of limited-edition cake-slice handbags directly inspired by the beloved brand’s updated aesthetic and most iconic cake mix flavours.
For generations, Betty Crocker has been part of life's biggest celebrations — birthdays, bake sales, milestones and every "just because" moment in between. Now the brand is having its own moment, giving the signature red spoon its best look yet, with playful pops of colour and delectable new photography. While Betty might have a new look, what’s on the inside remains the same, with the legendary baking mixes and frostings fans already know and love.
The latest packaging can be seen on shelves nationwide across the line up of Betty Crocker cake, brownie, cookie, muffin and bar mixes, and frostings, making it easier than ever for home bakers to spot their favourites and inspire delicious bakes as we get into baking season.
To bring the Bettier Than Ever personality to life even further, Betty Crocker is stepping out of the kitchen and into the spotlight ahead of fashion’s biggest week in New York. Already spotted on the arm of fashion historian and archivist and television personality, Bronwyn Newport, The Betty Ate Collection makes Betty’s updated look wearable with three statement handbags inspired by its most iconic cake mix flavors. Crafted from premium vegan leather, the handbags all feature thoughtful details that bring Betty's refreshed look to life, including a colourful label that matches its corresponding cake mix packaging and Betty’s signature Red Spoon as a zipper pull signed "xo, Betty." Each bag comes with interchangeable accessories that mimic classic cake decorations. From festive birthday candles to delectable chocolate swirls and juicy strawberries, the accessories are made to be mixed, matched and personalized just like your favourite Betty cake.
For more information on the design, visit General Mills website .