Branding and packaging for Curried Away Indian Restaurant by Kintal Creative Studio
Curried Away brings the vibrant spirit of South India to Manila through a bold, spice-inspired identity
Curried Away brings the vibrant spirit of South India to Manila through a bold, spice-inspired identity
Curried Away is a Manila-based restaurant that offers authentic South Indian cuisine. Their delectable offerings reflect the flavours of Tamil Nadu, a region known for its distinct and interesting blend of spices and ingredients.
The challenge was to create a brand identity that could "curry you away" to India - a visual language that reflects both India's culture and cuisine: bold, vibrant, rich, fresh, and authentic. The brand needed to honor traditional South Indian cuisine while appealing to modern diners in Manila looking for a contemporary dining experience.
The owner envisioned a brand that felt bold and bright, rich, fresh, homey, and authentic— qualities that became the foundation of our design approach. Kintal Creative Studio developed a vibrant brand system centered around the richness of South Indian cuisine and Tamil culture.
To showcase the richness of South Indian cuisine and bring personality to the brand, the studio created elements, icons, and patterns inspired by the region's vibrant spices and the famous Athangudi tiles. These handcrafted tiles are a unique and sophisticated expression of Tamil culture and craftsmanship—a testament to the region's rich heritage and artistic tradition.
The visual identity features bold, spice-inspired colours that reflect the owner's vision, modern typography balanced with traditional motifs, and playful patterns that celebrate Indian culture. The brand collateral, including the packaging, extends this story through custom illustrations and a cohesive colour palette that makes every touchpoint feel like a journey to South India.
For more information on the design, visit Kintal Creative Studio's website or follow them on Instagram .