Designed by GOLDEN, Coca-Cola is rolling out a nationwide marketing and experiential campaign tied to the FIFA World Cup 2026

48 countries. Three host nations. One global design system. Introducing the Visual Identity System for Coca-Cola at the FIFA World Cup 2026.

At the heart of the campaign is a collectible packaging programme designed to translate the energy of the tournament into a cohesive global brand experience. The system spans limited-edition cans and country-themed packaging, combining Coca-Cola's iconic visual assets with dynamic photography, national colours, and graphic elements inspired by the kits and identities of competing nations.

A collection of eight limited-edition country cans celebrating Canada, Argentina, Brazil, England, France, Germany, Spain, and Portugal further brings the concept to life. Designed as collectible objects as much as promotional packs, the cans encourage repeat purchases through staggered releases, while integrated QR codes extend the experience beyond the pack through digital content, competitions, and fan engagement.

More than a promotional campaign, the programme demonstrates how packaging design can become a powerful platform for storytelling, collectability, and global brand connection on one of the world's biggest stages.

For more information on the design, visit GOLDEN's website or follow them on Instagram .

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