Coca-Cola is set to launch Innovative flavours, Sprite Chill and Spiced Coca-Cola next year releasing a sneak peek into the packaging

Coca-Cola has recently embarked on an experimental journey with its Creations series, offering creative takes on its classic beverages. Coca-Cola remains committed to the serious business of delivering fizzy refreshments announcing two new variations of its flagship Coca-Cola and Sprite brands, free from the usual artistic collaborations and the use of artificial intelligence.

The first of these is Sprite Chill, a cherry-lime variant that the brand proudly describes as ‘the coldest Sprite ever’. This refreshing twist on a beloved classic is set to debut next year. Additionally, Coca-Cola is set to launch Coca-Cola Spiced, a mysterious and intriguing addition to its range. Coca-Cola has given a sneak peek of the packaging for their Spiced range. The packaging continues to adhere to Coca-Cola's current visual system, employing white logos and text for regular and black for zero-sugar. Both labels prominently feature the signature Coca-Cola red, with delightful 3D-textured waves gracefully flowing across the slim cans. The typography used for the word ‘Spiced’ imparts a sense of innovation to this new sub-range. The decision to retain the classic Coca-Cola script logo for Spiced conveys a feeling of innovation and solidity, setting it apart from the more experimental Creations line.

While the exact flavour profile of Coca-Cola Spiced remains a well-guarded secret, enthusiasts won't have to wait long as the release date for Coca-Cola Spiced is set for February 2024. For creative directors and designers, this latest announcement offers a glimpse into the company's commitment to innovation and visual aesthetics. Coca-Cola's new offerings, Sprite Chill and Coca-Cola Spiced, promise a refreshing twist on the classics, and their thoughtfully designed packaging adds a touch of sophistication to these exciting new additions.

For more information on Coca-Cola’s design, visit their website or follow them on LinkedIn.

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